![]() What you’re best at, and what you need to improve upon.The result or output from this work should be a fully fleshed-out current state analysis for your organization’s growth. What is the output of an internal and external analysis? Without clearly defining where you are today (your current state), you can’t define your bold destination of the future (vision) or create the roadmap to get there (your annual strategic plan).Ĭompleting an internal and external analysis lays the groundwork and foundation for the bones of your strategic plan, influencing everything from your competitive advantages, growth strategy, and major themes that influence your entire strategic plan’s framework.ĭO NOT SKIP THIS STEP IN PLANNING! It may seem tempting to skip things like your SWOT, completive analysis, and strategic market analysis, but don’t do it! Build a plan that helps you go from where you are today to a bold place in the future. ![]() How does a strategic analysis fit into strategic planning?īefore any organization jumps into the core of strategic planning process, it’s vital to clearly understand where your organization is today. The output of completing an internal and external analysis – also known as a strategic analysis – is to have a clear picture of your organization’s current state. SWOT Analysis What is an Internal and External Analysis?Īn internal and external strategic analysis refers to reviewing your organization’s current state from an internal and external perspective.
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